Italic Care Guide 2026: How to Wash Ultraplush Towels, Sateen, Down and Cashmere
The new towels arrive in a cloth duster bag, folded like something from a hotel linen room. They're heavy, thick and a little stiff in that brand-new way. Your instinct is to throw them in a hot wash with the rest of the laundry and a big glug of fabric softener. Stop right there. That one hot, bleach-heavy cycle is the quickest way to make a $149 pair of towels feel like the ones they were meant to replace.
Italic, the online home brand behind Ultraplush towels, Luxe sateen bedding, down inserts and Emilia flatware, prints care instructions on every product page. Its help center says each product's care depends on its materials and construction, and that following those instructions keeps quality up and extends the product's life. Olivia Reviews gathered those instructions from the October 2026 listings and arranged them room by room, so you can look up what each piece needs without opening ten tabs.
Quick take: Italic's cotton towels and robe go in a cold machine wash with no bleach and a low tumble dry. Sateen bedding wants a gentle cold cycle, mild bleach-free detergent and prompt removal from the dryer. Down inserts take a cold wash, non-chlorine bleach only when needed, and a long low dry with dryer balls. Cashmere is hand-wash only, and the flatware, while dishwasher safe, is best washed by hand right after use. One more rule matters before any of that: Italic only accepts unwashed returns, so be sure you're keeping a piece before its first wash. If you're adding pieces to your linen closet, see today's Italic deals first.
Rule zero: decide before you wash
Italic suggests washing towels before you first use them. Its return policy, though, only covers items that are unused and unwashed, in their original packaging with tags attached, within 30 days of delivery. Bath and bedding pieces also have to go back in their original duster bag. So the very first step of caring for anything from Italic is to unpack it gently, hold it up in daylight, check the color against your bathroom or bedroom, and keep the duster bag until you're sure.
The second thing to know is how Italic's own coverage works. Its help center says that if you find a problem with materials or craftsmanship within 30 days of delivery, you can email hello@italic.com with photos. That coverage is for manufacturing defects. It does not cover damage from storage, transportation or improper use, which is one more reason to follow the labels below.
The bathroom: towels and the robe
Ultraplush, Riva, Lario and other Australian cotton towels
Whether it's the dense 800 GSM Ultraplush or the lighter 600 GSM patterned lines like Riva and Lario, Italic gives every towel the same three-part label: machine wash cold, do not bleach, tumble dry low. All of them are 100% Australian cotton, and the listings recommend washing towels before you use them.
The pattern towels such as Riva and Lario have a locker loop, which Italic describes as a way to hang them for easy drying. Hanging a towel by its loop between uses, rather than leaving it folded on a counter, follows that design. Prices for reference: Ultraplush washcloths are $39 a pair, hand towels $59 and bath towels $149, and Lario's Standard Set was $199 (from $247) in October 2026.
The Ultraplush Makeup Towel Set
These four 13" × 13" cloths in Charcoal ($68, was $78) use the same 800 GSM cotton and the same label: cold machine wash, no bleach, low tumble dry. Italic made them dark on purpose, for makeup removal, so you can wash them with your other dark towels.
Ultraplush Unisex Bathrobe
The $199 robe is 420 GSM Australian cotton with a hood, a shawl collar, two patch pockets and a removable belt. Its label adds one detail the towels don't have: machine wash cold with like colors. Otherwise the rules match: no bleach, tumble dry low. The hood has an interior locker loop for hanging.
The bedroom: sateen, down and cashmere
Luxe Australian Sateen sheets, duvet covers and pillowcases
Italic's 400-thread-count sateen, woven from long-staple Australian cotton, comes with the longest care note in the catalog. Here it is in order:
- Machine wash separately in cold water on a gentle cycle. Italic says this helps preserve softness and prevent damage.
- Use a mild, bleach-free detergent. The brand warns that harsh chemicals can reduce the fabric's shine and softness.
- Tumble dry on low or air dry, and take the bedding out promptly to keep creasing down.
- Add wool dryer balls to cut drying time and keep the sateen soft.
- Don't over-dry. Italic says over-drying can cause stiffness or fraying.
- Iron only if you want to: a warm iron on the cotton setting is fine, but avoid high heat.
The same instructions appear on the sheet set ($249 twin to $329 king), the duvet cover and the pillowcase sets. Wash the duvet cover the same way, and before it goes back on, use the interior corner ties to anchor your insert.
Down Comforter and Down Pillow
Italic's inserts use 700 fill-power white duck down in a cotton down-proof shell. The comforter has baffle-box construction and corner loops for the duvet cover, and the pillow, rated medium firmness, has a dual-chamber down and feather fill. Both come with "use" instructions as well as care instructions:
- When it arrives: gently fluff it, then let it breathe for 24 hours after unpacking.
- For more loft: tumble dry on low with dryer balls.
- To wash: machine wash cold, separately, with a gentle detergent on a normal cycle.
- Bleach: non-chlorine bleach only, and only when needed.
- To dry: tumble dry thoroughly on low with dryer balls.
"Thoroughly" is the key word. A down insert that goes back into its cover while still damp inside won't regain its loft. The comforter is $499 for Full/Queen and $599 for King/Cal King, and the standard pillow is $199, so a slow, complete dry is worth the extra cycle.
Remi Cashmere Throw
The one-pound Mongolian cashmere throw is the delicate piece of the bedroom. Italic's instructions: hand wash in cold water, separately from other items; skip bleach; don't wring or twist; and lay flat to dry away from direct sunlight. For a finished look, iron on a cool setting, or take it to a professional dry cleaner who uses a mild detergent.
The table: Emilia flatware and candles
Emilia Mirror 20-Piece Flatware Set
The mirror finish is the whole appeal of this set ($99 in silver, $119 in gold), and Italic's instructions are written to protect it. Wash each piece thoroughly before first use. The set is dishwasher safe, but Italic recommends hand washing right after use in mild soapy water. Don't soak it, don't use abrasive materials or steel wool, and dry each piece completely with a clean, dry cloth whether you washed by hand or in the dishwasher. Italic also says not to use polish, silver dip or other abrasive products.
Soy Wax Ceramic Candles
Italic's candles are 220 g of vegan soy wax in a ceramic vessel that the brand says can be reused once the candle is finished. The product page doesn't publish burn instructions, so follow the safety label on the candle itself. Once it's done, clean out the vessel and reuse it as a planter, a pen cup or a bathroom catch-all.
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Italic care at a glance
| Product | Wash | Dry | Avoid |
|---|---|---|---|
| Australian cotton towels (all lines) | Machine, cold | Tumble low | Bleach |
| Ultraplush bathrobe | Machine, cold, like colors | Tumble low | Bleach |
| Luxe sateen bedding | Machine, cold, gentle, separate | Tumble low or air; remove promptly | Bleach, harsh detergents, over-drying, high heat |
| Down comforter and pillow | Machine, cold, separate, normal cycle | Tumble low with dryer balls, fully | Chlorine bleach |
| Remi cashmere throw | Hand wash, cold | Lay flat, out of sun | Bleach, wringing, twisting |
| Emilia flatware | Hand wash after use (dishwasher safe) | Towel dry at once | Soaking, steel wool, polish, silver dip |
What we like about Italic's care labels, and what to watch
What we like
- Every listing has its own care section, and the help center points you to it.
- The towel and robe routine is simple: cold wash, no bleach, low dry.
- The sateen and down instructions explain the reasoning, such as how harsh chemicals dull sateen.
- The flatware is dishwasher safe, which takes some pressure off on busy nights.
What to watch
- Washed items can't be returned, so decide before the first wash.
- Defect reports have a 30-day window from delivery.
- The cashmere throw is hand-wash or dry-clean only.
- No burn guidance is listed on the candle page.
Who this routine suits
Good fit: anyone who just bought, or is about to buy, a full Italic bath or bed setup and wants it to keep the same weight and sheen. It's also handy for gift recipients who received Italic pieces without the product pages.
Maybe skip Italic: households that wash everything hot with bleach and don't want to change, and anyone who'd rather not hand-wash a throw.
Ways to save on replacements and add-ons
- Buy 3 offers: the site banner showed 10% off when you buy three Ultraplush items and 15% off three seasonal towel items.
- Sets over singles: towel Standard Sets were $199 against $247 for the same pieces bought separately.
- Free shipping on orders of $125 or more.
- Codes: Olivia Reviews found no public promo code in October 2026. Compare current offers on our Italic coupons page.
Italic care FAQ
Can I use fabric softener on Italic towels?
Italic's towel labels don't mention fabric softener either way. They list cold machine wash, no bleach and a low tumble dry, so we'd stick to that and leave out anything the label doesn't call for.
Do I have to iron sateen sheets?
No. Italic says ironing is optional. If you want a smoother finish, use a warm iron on the cotton setting and avoid high heat. Taking sheets out of the dryer promptly helps keep creasing down.
Why does my new down comforter look flat?
Italic suggests fluffing it gently on arrival and letting it breathe for 24 hours after unpacking. For more loft, tumble it on low with dryer balls.
Can the Emilia flatware go in the dishwasher?
Yes, it's dishwasher safe. Italic still recommends hand washing right after use and drying each piece with a clean cloth to protect the mirror finish.
Final verdict
Italic's products don't need complicated care, just consistent care: cold water across the board, no chlorine bleach, low heat, and a gentle hand with sateen, cashmere and mirror-polished steel. Do that, keep the duster bags until you've decided, and report any defect within 30 days. When it's time to add pieces, see today's Italic deals before you check out.
→ Check the latest Italic coupon codes and deals
Olivia Reviews researched Italic using its official website, product listings and published policies in October 2026. We haven't personally tested these products. We may earn a commission when you buy through our links, at no extra cost to you.