DITA Eyewear Lineup Compared 2026: From $265 Lancier to $3,300 Epiluxury

Open DITA's menu and the names come at you like a car showroom: Lancier, Artoa, Flight, Lineage, Mach, Grand, Hyperlux, Epiluxury, INOVATI. Each one has its own design language, its own price band and its own type of customer in mind. For a first-time buyer, it can feel like walking into a watchmaker's boutique without knowing the difference between a dress watch and a diver.

So Olivia Reviews laid DITA's own collections side by side. Using the official store's collection pages, product descriptions and listed prices in October 2026, we mapped what separates each series, what it costs to get in, and which kind of wearer each one is built around.

Quick take: DITA's lineup climbs in clear steps. DITA Lancier is the entry point at $265–$499. Artoa and Flight sit roughly between $565 and $895. Lineage, Mach, Hyperlux and Grand run from about $775 to $1,405, the diamond-set INOVATI frames reach $1,995, and the Epiluxury partnership tops out at $3,300. Before you choose a tier, see today's DITA Eyewear deals.

The DITA Ladder at a Glance

Series	Price range (USD)	Design idea, per DITA	Good for
DITA Lancier	$265–$499	Sport-minded titanium and TR90 frames with Land, Sea and Air lenses	Active days and a first DITA
Artoa	$565–$695	"Sculpted simplicity": light frames with recessed enamel temple tips	All-day wear, understated style
Flight	$575–$895	A tribute to fighter pilots	Aviator and navigator fans
Featherlight	$735–$835	Light optical frames such as ASH(+)	Everyday prescription wearers
Lineage	$895–$995	Semi-deconstructed titanium with acetate inner rims	Architectural, design-forward looks
Mach	$775–$1,405	Automotive racing and supercar design	Engineering lovers
Hyperlux	$1,205–$1,265	Layered titanium, acetate and enamel	Statement navigators
Grand	$965–$1,905	"The most opulent version of our iconic frames"	Collectors and gifts with heritage
INOVATI	$1,825–$1,995	Mach-Six or Decade-Two set with diamonds or gemstones	Personalized luxury
Epiluxury	$2,400–$3,300	A partnership line of rimless titanium made in Japan	Rare-piece hunters

Prices are the ranges we saw on dita.com in October 2026; many individual frames sit at one fixed price across colorways.

Entry Tier: DITA Lancier ($265–$499)

Lancier is the largest series on the site and the most practical. Every sunglass style is built around one of three lens families: brown polarized Land lenses that DITA says contrast reds, greens and yellows on land; grey polarized Sea lenses with maximum polarization against the glare of water; and non-polarized green Air lenses for high-altitude, open-air activities that need more clarity. Frames come in TR90, titanium or titanium with acetate, and the spec sheets we checked list nylon lenses.

Sunglasses ran from $265 (the LSA-716 and LSA-717) to $499, and Lancier optical frames from $305 to $499. Two extras are unique to this tier: a $25 retention cord made to clip onto Lancier temple tips, and a Trade-In Program. Opt in at checkout, keep your new Lancier frame, then mail in a qualifying pair of polarized sunglasses within 30 days using the prepaid label DITA emails you, and the brand issues a $50 rebate to your original payment method. The trade-in must have all its lenses, hinges and temples.

The Everyday Middle: Artoa and Flight

Artoa ($565–$695)

DITA describes Artoa as "sculpted simplicity." The temples start thin and grow bolder toward the back to balance a very light frame, and the temple tips carry a recessed enamel pattern. The series is also the easiest place to see DITA's naming habits: plain numbers such as ARTOA.57 or ARTOA.88 are $595, the "x" versions are $635 (the ARTOA.92x, for instance, adds a Japanese acetate lens rim and enamel temple tips), and optical versions start at $565. If you want the DITA feel without a statement-piece price, this is the sweet spot.

Flight ($575–$895)

The Flight Series grew from a simple idea: post-war fighter pilots as a style reference. The collection page calls the frames DITA's tribute to "the bravery of those pilots." Today it includes the FLIGHT.006 ($695–$745), the customizable FLIGHT.006x ($675), FLIGHT.008 ($695), the all-titanium FLIGHT-SEVEN ($575–$685, with most colorways at $635) and the new FLIGHT.010 ($895, or $865 as an optical). DITA says the FLIGHT.010 marks the tenth evolution of the series, with a Japanese acetate double brow bar.

→ Check the latest DITA Eyewear coupon codes and deals

Design-Led Upper Tier: Lineage, Mach and Hyperlux

Lineage ($895–$995)

Lineage is DITA's newest design story. Its frames use what the brand calls a semi-deconstructed philosophy: titanium fronts with Japanese acetate inner lens rims, pressed line details, enamel accents on the bridge, and a projected ninety-degree hinge that shows off the structure underneath. The pattern is simple to read: LINEAGE.68, .70 and .99 are optical frames at $895, and the matching "x" sunglasses are $995.

Mach ($775–$1,405)

Mach is the series for people who notice screws. DITA says it's driven by "automotive racing and vehicle design," borrowing from modern supercars. The range starts with the Mach-One ($775–$795), Mach-X and Mach-S ($795), then climbs through the Mach-Six ($1,165) and Mach-Five ($1,195) to the Mach-Nine ($1,405). On the Mach-Six, the lens sits on top of the rim and is fixed with DITA's hex screws, and a forked titanium hinge fixes the temple to the frame's "chassis."

Hyperlux ($1,205–$1,265)

Hyperlux is about layering. The HYPERLUX-1000 ($1,265), for example, combines a titanium frame with a sculpted acetate lens rim, a two-piece titanium brow bar, a floating bridge with enamel detail, and a hidden DITA logo visible through a cut window in the temple end piece. The HYPERLUX-2000 sunglass is $1,235 and the HYPERLUX-3000 optical is $1,205.

Top of the Ladder: Grand, INOVATI and Epiluxury

Grand ($965–$1,905)

The Grand Series is DITA's "most opulent version" of its iconic frames. The GRAND-DECADE ($1,405) was made for the brand's 30th anniversary as an evolution of the classic DECADE-TWO aviator, with a floating crown bridge, wire-mesh detailing and a three-piece hinge plate. GRANDMASTER-NINE sunglasses are $995 (optical $965), and the GRAND-DECADE x Elvis Presley edition runs $1,405–$1,905.

INOVATI ($1,825–$1,995)

INOVATI turns two existing frames, the Mach-Six and the Decade-Two, into personalized pieces. You choose white or black diamonds, which DITA says are cut to VS2 or better clarity and F or better color, or AA/AAA rubies, emeralds or sapphires. On the Mach-Six, prices ranged from $1,825 (blue sapphire or black diamond) to $1,995 (white diamond). The listings are tagged as bespoke and non-refundable, so this is a decision to make slowly.

Epiluxury ($2,400–$3,300)

Epiluxury is a separate partnership that DITA describes as "DITA-EPILUXURY," a singular expression for the optical market. The EPLX.23 listing gives a feel for the build: a 3-piece rimless titanium frame, a proprietary interchangeable temple system, 4mm drill-mount lenses, high-micron 22k gold plating on some colorways, and Japanese production. Frames ran $2,500–$3,300 for sunglasses and from $2,400 for opticals, but nearly every style showed as sold out when we looked, so expect to search.

Optical-Only Lines Worth Knowing

Two smaller series focus on prescription wearers. Featherlight (ASH(+), BUCKEYE and OKU at $735, SCHEMA-TWO at $835) leans on light construction; ASH(+), which DITA says was inspired by an almost weightless frame, pairs an ultra-light Japanese acetate front with two-tone titanium temples. Statesman covers browline shapes from $675 to $1,265. Optical frames are listed with clear lenses, so plan on fitting your prescription through an optician.

Picking Your Tier

• Sunglasses you'll actually use outdoors: DITA Lancier, and pick the lens family before the frame.
• One elegant pair for everything: Artoa or Flight, roughly $595–$695 for most styles.
• A design statement: Lineage for architecture, Mach for mechanics, Hyperlux for layers.
• A milestone gift: Grand or INOVATI. A $50 DITA Gift Box is sold separately.

Whatever tier you choose, the same rules apply on dita.com: free Express 2-Day shipping in the U.S., returns within 15 days of delivery with the security tag still attached, and a one-year limited warranty on U.S. dita.com purchases that excludes scratched or shattered lenses. Custom tints, bespoke lenses and engraving are final. Before checkout, it's worth taking a moment to check current DITA Eyewear offers.

FAQ

What's the most affordable way into DITA?

DITA Lancier. Sunglasses started at $265 and optical frames at $305 in October 2026, and the Trade-In Program can return $50 on a new Lancier frame.

What does the "x" mean in names like ARTOA.57x or LINEAGE.70x?

It varies by series. In Lineage, the "x" frames are the sunglass versions of the optical models. In Artoa, the "x" editions cost $40 more than the plain versions, and FLIGHT.006x is the aviator built for custom lens options.

Are INOVATI frames returnable?

The INOVATI listings are tagged bespoke and non-refundable, so treat them as final once ordered.

Which series is lightest?

DITA positions Artoa as extremely lightweight for all-day comfort, and Featherlight as almost weightless for optical wear.

Final Verdict

DITA's lineup makes more sense once you see it as a ladder: practical Lancier at the bottom, everyday elegance in Artoa and Flight, design-led statements in Lineage, Mach and Hyperlux, and true showpieces in Grand, INOVATI and Epiluxury. Decide what you want the frame to do, pick the tier, then compare shapes inside it. When you're ready, see the newest DITA Eyewear savings before you pay.

→ Check the latest DITA Eyewear coupon codes and deals

Olivia Reviews researched DITA Eyewear using its official website, product listings and published policies in October 2026. We haven't personally tested these products. We may earn a commission when you buy through our links, at no extra cost to you.