Coucou Intimates Care Guide 2026: Wash, Dry and Keep Organic Cotton Lace Pretty

It's Sunday night and the laundry basket is full. Near the top sits a pale pink bra with a tiny bow between the cups, a white bodysuit with a lace edge, and a voile slip so light it barely has weight in your hand. Then you hesitate, hand hovering over the machine, next to a pair of jeans with a heavy metal button. Is this really where these go?

It's a fair question when the pieces cost more than a multipack from the drugstore. Coucou Intimates, the London label that makes its pieces from organic cotton, publishes short, clear care rules, and its product pages list exactly which trims are cotton and which aren't. Olivia Reviews read the brand's Take Care page, FAQ and six product listings on October 27, 2026 and turned them into one practical routine, piece by piece.

Quick take: Coucou's own instructions are simple: cold water, a gentle cycle in a delicates bag or a hand wash with mild detergent, and no dryer. The things that change from piece to piece are the trims (French lace, Leavers lace, hooks, buttons, embellishment) and how each fabric should dry. Get those right and your soft cotton stays soft. Before you restock, see today's Coucou Intimates deals.

Close-up of the Leavers lace neckline and petite buttons on the Coucou Fleur Slip in white cotton voile — The Fleur Slip's lace neckline: the kind of detail worth a gentler wash. Image: Coucou Intimates.

The Brand's Three Care Rules, in Its Own Words

Coucou keeps its care page short, and the tone is very much its own. There are three steps.

Wash on gentle. "Keep it cool," the page says. Cold water on a gentle cycle, with each piece in a delicates bag, or a hand wash with a mild detergent if you want to give it extra care. The brand adds that a cold wash uses up to 90% less energy than a hot one.
Lay flat to dry. "Skip the dryer." Coucou says air drying keeps cotton fibers stronger and holds the shape. Gently press the water out, then lay the piece on a clean towel or hang it.
Au revoir. When a piece reaches the end of its life, the brand suggests removing the trims and composting the cotton, since the main fabric is 100% organic cotton.

That's the whole official routine. It's identical for a $26 thong and a $245 slip, which makes it easy to remember. The rest of this guide is about the details that sit on top of it.

Read the Label First: What's Cotton and What Isn't

Coucou's main fabrics, pointelle, cotton jersey, cotton voile, French poplin and heritage cotton, are all listed as 100% organic cotton. The trims are where the labels differ, and they're worth a glance before you wash:

Pointelle pieces with French lace, such as the Balconette and the Bodysuit, list the lace as 90% polyamide and 10% elastane.
The Sunday Shirt lists its French lace at the collar and cuffs as 100% polyamide.
The Fleur Slip lists two laces: the neckline lace is 90% cotton and 10% polyamide, and the hem lace is 100% polyamide.

According to the FAQ, every trim, thread and component is OEKO-TEX Standard 100 certified, and all metal parts are nickel-free. In practice, the trims are why the brand points you toward a delicates bag: lace and tiny bows are easier to catch than plain knit.

Piece-by-Piece Care Notes

These six pieces cover most of what's in a Coucou drawer, from a hook-back bra to an embellished tee. Prices are from the US store on October 27, 2026.

The Balconette, Baby Pink Pointelle ($65)

The Coucou Balconette bra in baby pink pointelle with a seamed front and small bow — The Balconette in Baby Pink Pointelle: wireless, with a hook-and-eye back. Image: Coucou Intimates.

Coucou describes the Balconette as "the bralette you need," inspired by summers on the Amalfi coast and 1930s Italian lingerie. It's wireless, with a balconette cut, Italian-style seaming on the front and a hook-and-eye clasp at the back. It's made in Morocco and listed as true to size, with sizing up suggested if you're between sizes.

Care habit: close the hooks before the bra goes into its delicates bag, so they can't snag the pointelle or a neighboring piece. Reshape the cups with your hands while it's damp, then lay it flat.

The Bodysuit, White Pointelle ($75)

A model wearing the Coucou Bodysuit in white pointelle with a cardigan over the shoulders — The Bodysuit in White Pointelle: scoop-square neckline, French-cut leg. Image: Coucou Intimates.

The Bodysuit has a scoop-square neckline, a small center-front bow, a French-rise cut, adjustable straps and a seamless gusset with no clasps. It's made in Portugal and listed as true to size, with sizing up suggested if you're between sizes.

Care habit: because it's a single long piece of stretchy knit, the Bodysuit is where laying flat matters most. Hanging a wet one-piece puts its full weight on the straps.

The Sunday Shirt, White Cotton Voile ($135)

A model in the Coucou Sunday Shirt, a white cotton voile button-up with lace at the collar — The Sunday Shirt in White Cotton Voile, trimmed with French lace. Image: Coucou Intimates.

"Made for snoozy Sundays, sweet dreams and beyond," says Coucou. It's a classic button-up in organic cotton voile with French lace at the collar and cuffs, cut for a relaxed fit (take your usual size, or size down for a closer fit). It's made in Morocco.

Care habit: button it up before washing so the placket keeps its line, then hang it to dry. Voile is a light woven, so it doesn't stretch out on a hanger the way a knit can.

The Fleur Slip, White Cotton Voile ($245)

The most delicate piece here. Coucou calls it "an ode to precious heirlooms": a midi slip in organic cotton voile, with lace straps, a lace panel at the front, petite buttons at the center and a ruffle hem in the brand's bespoke French Leavers lace. On the US store it comes in three flexible sizes (XXS/XS, S/M and L/XXL) and is designed to fit relaxed; size down if you prefer it closer. Made in Morocco.

Care habit: this is the one we'd hand wash. With two different laces and buttons, the brand's "extra care" option makes the most sense here.

The Bloomer, White Pointelle ($64)

A model wearing the Coucou Bloomer shorts in white pointelle with a frilly hem, paired with a white bra — The Bloomer: a ruffled, Victorian-inspired short in pointelle. Image: Coucou Intimates.

A ruffled short inspired by 1800s Victorian undergarments, with an elasticated frilly waistband and hem. Made in Portugal, it fits true to size; size down if you're between sizes.

Care habit: after pressing out the water, fluff the ruffles with your fingers before laying it flat so they dry in their natural shape.

The Crystal Baby Tee, White Cotton Jersey ($56)

The limited-edition Crystal Baby Tee in White Cotton Jersey. Image: Coucou Intimates.

A limited-edition, embellished version of Coucou's 90s baby tee, with a slightly cropped body, crew neckline and capped sleeves. It's made in Portugal and fits true to size; size up for a longer or more relaxed fit.

Care habit: the product page lists the brand's standard care and doesn't add separate notes for the embellishment, so the gentlest version of the routine (hand wash, or a delicates bag on a cold, gentle cycle) is the sensible default.

Your Coucou Care Cheat Sheet

Piece	Main fabric	Trim on the label	US price	One extra habit
The Balconette	Pointelle	French lace, 90% polyamide, 10% elastane	$65	Close the hooks first
The Bodysuit	Pointelle	French lace, 90% polyamide, 10% elastane	$75	Always dry flat
The Sunday Shirt	Cotton voile	French lace, 100% polyamide	$135	Button up, hang to dry
The Fleur Slip	Cotton voile	Two laces: cotton blend and polyamide	$245	Hand wash
The Bloomer	Pointelle	None listed	$64	Fluff the ruffles while damp
The Crystal Baby Tee	Cotton jersey	Embellishment	$56	Gentlest option

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Drying, Storing and Packing

Coucou's line between "lay flat" and "hang" is a choice, not a rule, but the fabrics point the way. Knits like pointelle and jersey are stretchy, and the brand's FAQ explains that stretch fabrics can measure smaller than your body. That same give is why they're happier drying flat on a towel. Wovens like voile and poplin hold their shape on a hanger.

For storage, folding the knits and hanging the voile pieces follows the same logic. When you travel, a separate pouch keeps lace from catching on zips. None of this needs special products, which suits a brand that describes its philosophy as "doing less, better."

When Something Goes Wrong: Warranty and Returns

Coucou's FAQ lists a three-month warranty on all products. It covers defects in materials or workmanship under normal use, and during that period the brand says it will repair or replace defective items at no charge where possible. Damage from misuse isn't covered. To claim, email hi@coucouintimates.com with your order number and a description of the problem.

Returns are a separate track, and they're about fit, not wear:

Request a return within 14 days of receiving your order, through the returns portal.
Pieces must be unworn, unused, unwashed, with original tags and in original packaging. Every return is inspected for hygiene reasons.
In the US, $8 comes off a refund for return shipping, or the return is free if you choose store credit.
Sale items and gift cards can't be returned, and there are no direct exchanges: you return and reorder.

The takeaway for care: try things on with the tags still attached, and don't wash anything until you're sure about the size.

What We Like and What to Watch

What we like

One short routine for the whole wardrobe, written clearly on the brand's own site.
Trim fiber content listed on each product page, so you know exactly what you're washing.
A published three-month warranty for defects.
An end-of-life suggestion that matches the 100% organic cotton story.

What to watch

No tumble drying means planning ahead. A bodysuit won't be ready in an hour.
The embellished tee has no separate care notes, so you'll need to use your judgment.
A 14-day return window, and only unwashed pieces qualify.

Ways to Spend Less on Pieces You'll Keep

Good care makes each piece last longer, and a few standing offers on the US store help with the first purchase. Standard US shipping is free over $150 (4 to 9 days); below that it's $9, or $12 for express (2 to 4 days). Duties and taxes are included, so nothing is due on delivery. The Undies Bundle Builder takes 10% off any three pairs and 15% off five or more, and the Pajama Set Builder takes 10% off a set. Both discounts apply automatically in the cart. For anything extra, check Coucou Intimates coupons and offers before you pay.

Coucou Care FAQ

Can I put Coucou pieces in the dryer?

The brand says to skip it. Its care page recommends pressing out excess water and laying pieces flat or hanging them.

Is it fine to machine wash the lace?

Coucou's routine allows a gentle, cold machine cycle with pieces in a delicates bag, or a hand wash with a mild detergent for extra care. For lace-heavy pieces like the Fleur Slip, we'd choose the hand wash.

What happens to a piece I've worn out?

According to Coucou, the 100% organic cotton can go into compost once you remove the trims.

What if a seam fails after a few weeks?

That's what the three-month warranty is for. Email the brand with your order number and a description of the defect. Damage from misuse isn't covered.

Final Verdict

Caring for Coucou isn't complicated, and that's the point. Cold water, a gentle cycle or your hands, a towel instead of a dryer, and a quick look at the trims: that's enough to keep pointelle springy, voile crisp and lace intact. If you're adding to your drawer, the bundle builders and the $150 free-shipping line are the easiest ways to make each piece cost a little less, and today's Coucou Intimates offers are worth a look first.

→ See today's Coucou Intimates coupons and deals

Olivia Reviews researched Coucou Intimates using its official website, product listings and published policies in October 2026. We haven't personally tested these products. We may earn a commission when you buy through our links, at no extra cost to you.